My Works
Optimizing the Online Loan Application Experience
Boosting Conversions by 40%
THE HOW
Boosted web loan application conversions by 40% with an MVP, adding $65 million in potential monthly loans to the pipeline
MY CONTRUBUTION
Discovery: Conducted a competitive analysis, developed personas, facilitated focus groups and conducted process studies.
Design: I collaborated with Legal and Auditing to modify requirements, performed cart sorting exercises, supported usability testing and worked with UX to modernize user interface.
Delivery: Worked with loan ops to automate supporting processes, marketing to promote launch, and operations to WFM team to prepare for volume surge stakeholder
ACHIEVEMENT STATEMNT
Boosted web loan application conversions by 40% with an MVP, adding $65 million in potential monthly loans to the pipeline"
ABOUT ORG
About MCU
MCU derives 65% of its income from loan interest and experiences steady demand. However, with only 60% of applicants approved and just 40% of those approved converting, the organization is losing out on approximately $105 million in potential revenue. MCU aims to improve both the quality of loan applicants and conversion rates to capitalize on this significant income opportunity.
DATE
2013
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