Shaping Strategy and Products
The product leadership your brand needs
Reimagine your business with focused product and brand strategy to design experiences that inspire loyalty and drive growth.
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Meet Vincent
I'm Vincent, an energetic transformation leader with a proven track record leading product strategy and guiding cross-functional teams to deliver imaginative, user-focused solutions that elevate brands and create lasting market impact.
Product Design
Acquisition
User Experience
Change Enablement
Growth Strategy
Agile Scaling
Conversion Opimization
Customer Retention
Group Product Manager
Sam's Club
2022-25
Group Product Manager
Sam's Club
2022-25
Group Product Manager
Sam's Club
2022-25
Product Manager
Walmart
2019-22
Product Manager
Walmart
2019-22
Product Manager
Walmart
2019-22
Product Manager
Wiley
2017-19
Product Manager
Wiley
2017-19
Product Manager
Wiley
2017-19



Flagship Initiatives

Strategic Process
Process
Think. Create. Scale. Elevate. With focused product and brand strategy.
Define North Star
Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.
1
Define North Star
Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.
1
Define North Star
Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.
1
Analysis (Current → Target)
Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.
2
Analysis (Current → Target)
Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.
2
Analysis (Current → Target)
Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.
2
Strategic Prioritization
Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.
3
Strategic Prioritization
Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.
3
Strategic Prioritization
Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.
3
Execute and Deliver
Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.
4
Execute and Deliver
Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.
4
Execute and Deliver
Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.
4
Product Management
Leadership
Aspiring to build the world's most exceptional product teams, brands and user experiences.
Product Strategy
Team Leadership
Brand Development
Innovation Design
Growth Optimization



Vision and Narrative
Driving vision, roadmap development, and execution to deliver high-impact products.
Vision and Narrative
Driving vision, roadmap development, and execution to deliver high-impact products.
Vision and Narrative
Driving vision, roadmap development, and execution to deliver high-impact products.
Growth and Lifecycle
Activation, onboarding, retention loops, monetization, and expansion motions.
Growth and Lifecycle
Activation, onboarding, retention loops, monetization, and expansion motions.
Growth and Lifecycle
Activation, onboarding, retention loops, monetization, and expansion motions.
Change Management & Enablement
Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.
Change Management & Enablement
Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.
Change Management & Enablement
Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.
GTM & Launch Playbooks
Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.
GTM & Launch Playbooks
Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.
GTM & Launch Playbooks
Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.
Design Thinking
Applying user-centered design to create intuitive, impactful products.
Design Thinking
Applying user-centered design to create intuitive, impactful products.
Design Thinking
Applying user-centered design to create intuitive, impactful products.
Data & Measurement
Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.
Data & Measurement
Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.
Data & Measurement
Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.
Agile & Lean
Team Health
Data Analysis
Product Strategy
Strategic Vision
Story Telling
Optimization
Metrics & KPIs
Market Analysis
Advisory
Build Trust
Customer Success

Reviews
Client Reviews
Feedback from cross-functional stakeholders who trusted my experience and strategy to drive growth and improve user experience.
Leon Sears
Finance Executive and Lecturer
"I have known Vincent for 20+ years and can vouche for his professionalism, strong leadership and prolific innovative and entrepreneurial abilities. Vincent and I have worked together on diverse projects, as EMBA students and subsequently as faculty members of Zicklin School of Business. Vincent has consistently demonstrated sound proficiencies in identifying and mitigating inefficiencies and is a Subject Matter Expert (SME) on process improvement, managing strong performing teams and optimizing profitability. His strong finance and strategic acumen are valuable attributes in his decision making and unparalleled to his peers."
5.0Vamsi Anisetty
Principal Product Manager
"What stands out most is Vincent’s commitment to fostering a collaborative and innovative team environment. Under Vincent’s guidance, the data governance portal has become a flagship product, setting a new benchmark in the industry. Vincent possesses an exceptional ability to balance strategic thinking with detailed execution, ensuring that our product not only meets but exceeds industry standards. His in-depth knowledge on data governance has been instrumental in shaping a portal that is robust, user-friendly, and scalable. He actively advocate for and create opportunities for team members to enhance their skills and knowledge, fostering a culture of growth and innovation. As my mentor, Vincent has provided invaluable guidance, helping me navigate complex challenges and encouraging my professional development and I am continually impressed by his leadership, vision & mentorship."
5.0Aarti Bajaj
Executive Director
"Vincent is an amazing , thoughtful and articulate leader. Working with him is a fun and engaging experience. He was responsible for managing the data policies at Walmart while driving stakeholder engagement and communication. He exceeded expectations in partnering and driving cross organization alignment. He is unafraid to ask the hard questions and drive alignment. He is a continuous learner, articulate, ever smiling with a sharp sense of style. He is a delight to have on any leadership team."
5.0Harsha Kutare
Principal UX Designer
I had the privilege of working with Vincent, and I can confidently say that he is one of the most supportive and inclusive product leaders I’ve ever collaborated with. As a UX designer, I’ve encountered many product partners, but few truly understand and champion the value of design, research, and content the way Vincent does. What sets Vincent apart is his ability to create space for experts in the room. He not only welcomes diverse perspectives but actively encourages them, ensuring that every decision is rooted in thoughtful collaboration. He trusts the design process, values research-driven insights, and advocates for user experience at every stage of product development. Rather than dictating solutions, he empowers his team, fostering an environment where creativity and expertise thrive. Beyond his leadership qualities, Vincent is simply a fantastic human being to work with. Working with him made complex work of building great products more rewarding. Any team would be incredibly lucky to have him. "I highly recommend Vincent to any organization looking for a product leader who not only drives impact but does so with empathy, inclusivity, and a true appreciation for design."
5.0
Leon Sears
Finance Executive and Lecturer
"I have known Vincent for 20+ years and can vouche for his professionalism, strong leadership and prolific innovative and entrepreneurial abilities. Vincent and I have worked together on diverse projects, as EMBA students and subsequently as faculty members of Zicklin School of Business. Vincent has consistently demonstrated sound proficiencies in identifying and mitigating inefficiencies and is a Subject Matter Expert (SME) on process improvement, managing strong performing teams and optimizing profitability. His strong finance and strategic acumen are valuable attributes in his decision making and unparalleled to his peers."
5.0Vamsi Anisetty
Principal Product Manager
"What stands out about Vincent is his commitment to fostering collaborative, high-performing teams and innovative products. Under his leadership, the data governance portal became a flagship product, setting a benchmark in the industry. Vincent expertly balances strategic vision with detailed execution, mentors his team, and encourages professional growth. He engages stakeholders thoughtfully, drives alignment across teams, and ensures processes are efficient and scalable. Working with him is motivating, and his guidance consistently delivers results while cultivating a culture of learning and innovation."
5.0Aarti Bajaj
Executive Director
"Vincent is a thoughtful, articulate, and engaging leader. Working with him is consistently a productive and enjoyable experience. He managed data policies at Walmart while driving cross-organization alignment and stakeholder engagement, consistently exceeding expectations. Vincent asks the hard questions, fosters collaboration, and ensures teams are aligned on goals. He is a continuous learner, approachable, articulate, and always brings a positive attitude to the table. His leadership, professionalism, and insight make him a standout member of any executive or leadership team."
5.0Harsha Kutare
Principal UX Designer
"I had the privilege of working with Vincent, and he is one of the most supportive and inclusive product leaders I’ve encountered. He values diverse perspectives, champions design and research, and empowers his team to thrive. Vincent creates a collaborative environment where experts can contribute fully, ensures decisions are informed by data and insights, and advocates for user experience throughout the product lifecycle. Beyond his professional skills, he is approachable, thoughtful, and genuinely enjoyable to work with. His leadership inspires trust, engagement, and outstanding results."
5.0
100+
Launches Shipped
100+
Launches Shipped
100+
Launches Shipped
30M+
Users Served
30M+
Users Served
30M+
Users Served
$100M+
Revenue Impact
$100M+
Revenue Impact
$100M+
Revenue Impact
FAQ'S
Answers
Find answers to common questions about my ways of working, process and deliverables



Innovation
Innovation
Innovation
Differentiation
Differentiation
Differentiation
Growth
Growth
Growth
Revenue
Revenue
Revenue
What strategies do you employ for user research?
I use a combination of customer feedback, market reserach and stakeholder input.
What is your tech stack?
How do you use data to make dcisions?
How do you manage conflicting stakeholders?
What are your core competencies?
What industries do you have experience in?
What makes you different from other product managers?
Can you help me with my brand or product portfolio?
How quickly can we see results?
What does an engagement look like?
What strategies do you employ for user research?
I use a combination of customer feedback, market reserach and stakeholder input.
What is your tech stack?
How do you use data to make dcisions?
How do you manage conflicting stakeholders?
What are your core competencies?
What industries do you have experience in?
What makes you different from other product managers?
Can you help me with my brand or product portfolio?
How quickly can we see results?
What does an engagement look like?
What strategies do you employ for user research?
I use a combination of customer feedback, market reserach and stakeholder input.
What is your tech stack?
How do you use data to make dcisions?
How do you manage conflicting stakeholders?
What are your core competencies?
What industries do you have experience in?
What makes you different from other product managers?
Can you help me with my brand or product portfolio?
How quickly can we see results?
What does an engagement look like?