Shaping Strategy and Products

The product leadership your brand needs

Reimagine your business with focused product and brand strategy to design experiences that inspire loyalty and drive growth.

Scroll down

to see projects

Meet Vincent

I'm Vincent, an energetic transformation leader with a proven track record leading product strategy and guiding cross-functional teams to deliver imaginative, user-focused solutions that elevate brands and create lasting market impact.

Product Design

Acquisition

User Experience

Change Enablement

Growth Strategy

Agile Scaling

Conversion Opimization

Customer Retention

Group Product Manager

Sam's Club

2022-25

Group Product Manager

Sam's Club

2022-25

Group Product Manager

Sam's Club

2022-25

Product Manager

Walmart

2019-22

Product Manager

Walmart

2019-22

Product Manager

Walmart

2019-22

Product Manager

Wiley

2017-19

Product Manager

Wiley

2017-19

Product Manager

Wiley

2017-19

profile pic
profile pic
profile pic

Flagship Initiatives

process pic

Strategic Process

Process

Think. Create. Scale. Elevate. With focused product and brand strategy.

Define North Star

Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.

1

Define North Star

Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.

1

Define North Star

Collaboratively define your vision reflecting customer jobs, business goals, and constraints—establishing clear outcomes, shared accountability, and a focused path to value.

1

Analysis (Current → Target)

Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.

2

Analysis (Current → Target)

Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.

2

Analysis (Current → Target)

Map current workflows, user journey’s, pain points, data, and org constraints. Compare to target state to quantify gaps, risks, and opportunities.

2

Strategic Prioritization

Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.

3

Strategic Prioritization

Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.

3

Strategic Prioritization

Outcome-focused, rank opportunities by impact, confidence, and cost. Make explicit trade-offs across desirability, viability, and feasibility. Choose the few bets that truly matter.

3

Execute and Deliver

Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.

4

Execute and Deliver

Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.

4

Execute and Deliver

Sequence initiatives into an outcome-based roadmap. Define MVP scope, milestones, owners, and metrics. Ship iteratively, learn fast, and adjust.

4

Product Management

Leadership

Aspiring to build the world's most exceptional product teams, brands and user experiences.

Product Strategy

Team Leadership

Brand Development

Innovation Design

Growth Optimization

design pic
design pic
design pic

Vision and Narrative

Driving vision, roadmap development, and execution to deliver high-impact products.

Vision and Narrative

Driving vision, roadmap development, and execution to deliver high-impact products.

Vision and Narrative

Driving vision, roadmap development, and execution to deliver high-impact products.

Growth and Lifecycle

Activation, onboarding, retention loops, monetization, and expansion motions.

Growth and Lifecycle

Activation, onboarding, retention loops, monetization, and expansion motions.

Growth and Lifecycle

Activation, onboarding, retention loops, monetization, and expansion motions.

Change Management & Enablement

Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.

Change Management & Enablement

Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.

Change Management & Enablement

Bringing your prodict to life with playbooks, training, and field readiness to drive adoption.

GTM & Launch Playbooks

Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.

GTM & Launch Playbooks

Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.

GTM & Launch Playbooks

Leading channel strategy, sales enablement, content, and launch cadences to accelerate value creation.

Design Thinking

Applying user-centered design to create intuitive, impactful products.

Design Thinking

Applying user-centered design to create intuitive, impactful products.

Design Thinking

Applying user-centered design to create intuitive, impactful products.

Data & Measurement

Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.

Data & Measurement

Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.

Data & Measurement

Applying KPI trees, LTV/CAC, and brand-health metrics inform outcome-weighted priorities and continuous UX improvement.

  • Agile & Lean

  • Team Health

  • Data Analysis

  • Product Strategy

  • Strategic Vision

  • Story Telling

  • Optimization

  • Metrics & KPIs

  • Market Analysis

  • Advisory

  • Build Trust

  • Customer Success

client pic

Reviews

Client Reviews

Feedback from cross-functional stakeholders who trusted my experience and strategy to drive growth and improve user experience.

  • client pic

    Leon Sears

    Finance Executive and Lecturer

    "I have known Vincent for 20+ years and can vouche for his professionalism, strong leadership and prolific innovative and entrepreneurial abilities. Vincent and I have worked together on diverse projects, as EMBA students and subsequently as faculty members of Zicklin School of Business. Vincent has consistently demonstrated sound proficiencies in identifying and mitigating inefficiencies and is a Subject Matter Expert (SME) on process improvement, managing strong performing teams and optimizing profitability. His strong finance and strategic acumen are valuable attributes in his decision making and unparalleled to his peers."

    5.0
  • client pic

    Vamsi Anisetty

    Principal Product Manager

    "What stands out most is Vincent’s commitment to fostering a collaborative and innovative team environment. Under Vincent’s guidance, the data governance portal has become a flagship product, setting a new benchmark in the industry. Vincent possesses an exceptional ability to balance strategic thinking with detailed execution, ensuring that our product not only meets but exceeds industry standards. His in-depth knowledge on data governance has been instrumental in shaping a portal that is robust, user-friendly, and scalable. He actively advocate for and create opportunities for team members to enhance their skills and knowledge, fostering a culture of growth and innovation. As my mentor, Vincent has provided invaluable guidance, helping me navigate complex challenges and encouraging my professional development and I am continually impressed by his leadership, vision & mentorship."

    5.0
  • client pic

    Aarti Bajaj

    Executive Director

    "Vincent is an amazing , thoughtful and articulate leader. Working with him is a fun and engaging experience. He was responsible for managing the data policies at Walmart while driving stakeholder engagement and communication. He exceeded expectations in partnering and driving cross organization alignment. He is unafraid to ask the hard questions and drive alignment. He is a continuous learner, articulate, ever smiling with a sharp sense of style. He is a delight to have on any leadership team."

    5.0
  • client pic

    Harsha Kutare

    Principal UX Designer

    I had the privilege of working with Vincent, and I can confidently say that he is one of the most supportive and inclusive product leaders I’ve ever collaborated with. As a UX designer, I’ve encountered many product partners, but few truly understand and champion the value of design, research, and content the way Vincent does. What sets Vincent apart is his ability to create space for experts in the room. He not only welcomes diverse perspectives but actively encourages them, ensuring that every decision is rooted in thoughtful collaboration. He trusts the design process, values research-driven insights, and advocates for user experience at every stage of product development. Rather than dictating solutions, he empowers his team, fostering an environment where creativity and expertise thrive. Beyond his leadership qualities, Vincent is simply a fantastic human being to work with. Working with him made complex work of building great products more rewarding. Any team would be incredibly lucky to have him. "I highly recommend Vincent to any organization looking for a product leader who not only drives impact but does so with empathy, inclusivity, and a true appreciation for design."

    5.0
  • client pic

    Leon Sears

    Finance Executive and Lecturer

    "I have known Vincent for 20+ years and can vouche for his professionalism, strong leadership and prolific innovative and entrepreneurial abilities. Vincent and I have worked together on diverse projects, as EMBA students and subsequently as faculty members of Zicklin School of Business. Vincent has consistently demonstrated sound proficiencies in identifying and mitigating inefficiencies and is a Subject Matter Expert (SME) on process improvement, managing strong performing teams and optimizing profitability. His strong finance and strategic acumen are valuable attributes in his decision making and unparalleled to his peers."

    5.0
  • client pic

    Vamsi Anisetty

    Principal Product Manager

    "What stands out about Vincent is his commitment to fostering collaborative, high-performing teams and innovative products. Under his leadership, the data governance portal became a flagship product, setting a benchmark in the industry. Vincent expertly balances strategic vision with detailed execution, mentors his team, and encourages professional growth. He engages stakeholders thoughtfully, drives alignment across teams, and ensures processes are efficient and scalable. Working with him is motivating, and his guidance consistently delivers results while cultivating a culture of learning and innovation."

    5.0
  • client pic

    Aarti Bajaj

    Executive Director

    "Vincent is a thoughtful, articulate, and engaging leader. Working with him is consistently a productive and enjoyable experience. He managed data policies at Walmart while driving cross-organization alignment and stakeholder engagement, consistently exceeding expectations. Vincent asks the hard questions, fosters collaboration, and ensures teams are aligned on goals. He is a continuous learner, approachable, articulate, and always brings a positive attitude to the table. His leadership, professionalism, and insight make him a standout member of any executive or leadership team."

    5.0
  • client pic

    Harsha Kutare

    Principal UX Designer

    "I had the privilege of working with Vincent, and he is one of the most supportive and inclusive product leaders I’ve encountered. He values diverse perspectives, champions design and research, and empowers his team to thrive. Vincent creates a collaborative environment where experts can contribute fully, ensures decisions are informed by data and insights, and advocates for user experience throughout the product lifecycle. Beyond his professional skills, he is approachable, thoughtful, and genuinely enjoyable to work with. His leadership inspires trust, engagement, and outstanding results."

    5.0

100+

Launches Shipped

100+

Launches Shipped

100+

Launches Shipped

30M+

Users Served

30M+

Users Served

30M+

Users Served

$100M+

Revenue Impact

$100M+

Revenue Impact

$100M+

Revenue Impact

FAQ'S

Answers

Find answers to common questions about my ways of working, process and deliverables

design pic
design pic
design pic

Innovation

Innovation

Innovation

Differentiation

Differentiation

Differentiation

Growth

Growth

Growth

Revenue

Revenue

Revenue

What strategies do you employ for user research?

I use a combination of customer feedback, market reserach and stakeholder input.

What is your tech stack?

How do you use data to make dcisions?

How do you manage conflicting stakeholders?

What are your core competencies?

What industries do you have experience in?

What makes you different from other product managers?

Can you help me with my brand or product portfolio?

How quickly can we see results?

What does an engagement look like?

What strategies do you employ for user research?

I use a combination of customer feedback, market reserach and stakeholder input.

What is your tech stack?

How do you use data to make dcisions?

How do you manage conflicting stakeholders?

What are your core competencies?

What industries do you have experience in?

What makes you different from other product managers?

Can you help me with my brand or product portfolio?

How quickly can we see results?

What does an engagement look like?

What strategies do you employ for user research?

I use a combination of customer feedback, market reserach and stakeholder input.

What is your tech stack?

How do you use data to make dcisions?

How do you manage conflicting stakeholders?

What are your core competencies?

What industries do you have experience in?

What makes you different from other product managers?

Can you help me with my brand or product portfolio?

How quickly can we see results?

What does an engagement look like?

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

info@productbyvincent.com

Design In Framer

All rights reserved, ©2025

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

info@productbyvincent.com

All rights reserved, ©2025

Available For Work

Curious about what we can create together? Let’s bring something extraordinary to life!

info@productbyvincent.com


All rights reserved, ©2025